Business of Brands / 2 hrs ago

MNC awaits SC verdict on tax demand for ads, promotion

According to the Income Tax (I-T) department, the AMP is a service rendered by the Indian companies to foreign parents. If the apex court rules in favour of the tax office, it could raise taxable income of many such companies...

Marketing / 36 days ago

Brand marketing vs performance marketing - the age old debate

The author revisits the marketers' dilemma of choosing between brand and performance marketing at a time when businesses are increasingly bottom-line conscious, and want greater value for every penny spent...